Make an Impact with your Written English deals with the
English business writing you need to take you a step further in your
executive career. The book also helps organizations stand apart by
getting noticed for the right reasons, whatever the target audience.
It focuses on writing English as a key business tool and how clear,
concise messages are a must in international business today. Yet the
fewer words you use, the more important it is to get them right. So the
book focuses on word power: to promote and sell your messages - as well
as 'brand you' and your organizational brand.
An essential read, full of invaluable advice and checklists for native
and non-native English writers who need to brush up their skills in
writing English for sales, PR, presentations, reports, minutes, manuals
and the web etc.