Research Paper (postgraduate) from the year 2020 in the subject Business
economics - Business Management, Corporate Governance, grade: 1,0,
Mendel University (Economics), language: English, abstract: The goal of
this paper is to outline the main challenges of established companies in
the field of business model innovation. By conducting an empirical
analysis through 30 expert interviews insights are generated in the
field of dealing with disruptive innovation, dominant mindset and
business model innovation. At first, the focus of the research is to
identify the main levers for enabling disruptive innovation through the
eyes of established companies. Secondly, a special focus of the
interviews is to identify how an established organizational mindset
affects the organizations behavior towards disruption. Finally the main
difficulties of established organizations regarding business model
innovation is outlined. According to the research goal, the main insight
regarding disruptive innovation is that 25 percent of the experts point
out that they are lacking a supportive environment for dealing with
disruptive innovation in the correct way. In the area of dominant logic,
over 50 percent are concerned how their large, traditional and
process-heavy firms can overcome their dominant mindset in order to stay
competitive. Finally, 60 percent highlighted in the area of business
model innovation that business innovation projects with experimentation
without a reporting structure is key. The analysis of the expert
interviews reveal that established companies are aware of disruptive
trends, however are not sure how to design the right environment for
building the right capabilities. Secondly, it also highlights that the
companies are aware of their dominant mindset as a key success factor
for their business model innovation initiatives, but do not know how to
create cultural shift to overcome it. Finally, the research clearly
demonstrates that the main challenges of establishe
