Magnetic: The Art of Attracting Business is a look at how consistently
successful businesses are able to attract a steady and ever-increasing
flow of customers. This innovative text examines a range of simple,
powerful strategies that businesses of any size or type can use to
attract new customers. The key is to do those things that harness the
power of the single most important factor in buying decisions: positive
word of mouth and referrals from happy existing customers.
Magnetic businesses are intentional, strategic, and focused on creating
positive experiences that become the stories their customers tell about
them. Whether on the internet or face to face, it's what satisfied
customers say about you that is the most powerful driver of growth for
your business.
Becoming Magnetic and attracting business, truly is an art, rather
than a science, because every business is different, and uses a unique
combination of strategy, people, and purpose to achieve success and
growth. There is no one-size-fits-all formula, but with creativity and
focus, any business can create a powerful revenue growth engine that
continuously works to build and sustain success.
Learn how to match successful growth strategies with your people,
purpose, and culture to create your own unique 'magnetism' to attract
business.
Discover the simple, powerful keys to growth used by a range of market
leading businesses, from a snowboard manufacturing startup company and a
website design professional to a minor league baseball team and an
family owned upscale grocery store. All of them utilize ideas that you
can put to work immediately in your business to become Magnetic.
Create a magnetic mindset in your people that leads not only to
happier customers who refer others to you, but to more satisfied
employees who help attract and recruit great new employees to keep your
momentum going.
Simplify and clarify how you think about your business to have your
entire team become more focused, efficient, and effective in doing those
few vitally important things that matters most in driving growth and
sustaining success.
