A NEXT BIG IDEA CLUB 'MUST-READ'
New York Times bestselling author Jonah Berger's cutting-edge
research reveals how six types of words can increase your impact in
every area of life: from persuading others and building stronger
relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade,
communicate, and connect. They're how leaders lead, salespeople sell,
and parents parent. They're how teachers teach, policymakers govern, and
doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They're better at
changing minds, engaging audiences, and driving action. What are these
magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives
you an inside look at the new science of language and how you can use
it. Technological advances in machine learning, computational
linguistics, and natural language processing, combined with the
digitization of everything from cover letters to conversations, have
yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and
storytellers captivate audiences; how teachers get kids to help and
service representatives increase customer satisfaction; how startup
founders secure funding, musicians make hits, and psychologists
identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It
provides a powerful toolkit and actionable techniques that can lead to
extraordinary results. Whether you're trying to persuade a client,
motivate a team, or get a whole organization to see things differently,
this book will show you how to leverage the power of magic words.
