Discover what you need to know to build your own profitable online
stores using the power of Magento 2!
Key Features
- Set up and manage your very first online store with a friendly and
engaging approach using Magento 2
- Create your own shipping rates matrix and connect to shippers such as
UPS, FedEx, and USPS
- Create reports to track store sales, customer activity, and statistics
Book Description
Do you have a good product to sell but need your start-up to sell it to
your potential customers the right way? Were you unhappy with what
Magento 1 had to offer and are looking forward to trying out what
Magento 2 provides? If either of these questions ring a bell, then this
book is for you! You'll start by getting a general understanding of what
Magento is, why and how you should use it, and whether it is possible
and feasible to migrate from an old web store to Magento 2.
We'll introduce you to the main e-commerce concepts and basic features
and let you play with them, so you can get a taste of how catalog and
content management works. Following on from that, we'll show you how to
tune your store up. You will learn how to get web store offers up and
running, how to offer various discounts in the catalog, how to let the
customers reduce the total price in the shopping cart by combining
different products, and how to generate coupon codes that customers can
use. Finally, we'll get serious and turn your plaything into a real web
store, teaching you how to run it for real.
What you will learn
- Build your first web store in Magento 2
- Migrate your development environment to a live store
- Configure your Magento 2 web store the right way, so that your taxes
are handled properly
- Create pages with arbitrary content
- Create and manage customer contacts and accounts
- Protect Magento instance admin from unexpected intrusions
- Set up newsletter and transactional emails so that communication from
your website corresponds to the website's look and feel
- Make the store look good in terms of PCI compliance
