Magazine Production presents a guide to the practical processes of
taking a magazine from initial idea to final product. This second
edition provides important revisions on these production processes by
examining the technological and business advancements which have
reshaped the magazine industry in the last decade. Brand new chapters
document the rise of digital media and identify its impact on magazine
creation. They also include new guidance on designing online, tablet and
mobile editions, as well as for print.
Magazine Production explains the business of magazines in the UK,
Europe and North America, and the roles of marketing, publishing and
advertising in establishing a successful title. This edition also
addresses the move by publishers towards e-commerce, multimedia content
and events to promote their brands and sell products. With information
on professional bodies such as the Professional Publishers Association,
an expert overview of magazine markets and a breakdown of roles within
editorial and design departments, this book offers readers practical
steps to achieving success in magazine publishing today.
Magazine Production includes:
- an introduction to the history, markets and audiences of magazines
- explanations of the roles of publishers and advertising teams as part
of the business of magazines
- a comparison between print and new systems of digital circulation,
with particular focus on mobile platforms;
- guidance on setting up editorial teams, and best practice for
producing feature, news and review copy
- information on designing and laying out a title for print or digital
distribution
- legal and ethical issues affecting magazine editors and publishers
- a consideration of the future of magazines.
