Andrew McAfee

(Author)

Machine, Platform, Crowd: Harnessing Our Digital FutureHardcover, 27 June 2017

Machine, Platform, Crowd: Harnessing Our Digital Future
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Print Length
416 pages
Language
English
Publisher
W. W. Norton & Company
Date Published
27 Jun 2017
ISBN-10
0393254291
ISBN-13
9780393254297

Description

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Product Details

Authors:
Andrew McAfeeErik Brynjolfsson
Book Format:
Hardcover
Country of Origin:
US
Date Published:
27 June 2017
Dimensions:
23.62 x 16.26 x 3.56 cm
ISBN-10:
0393254291
ISBN-13:
9780393254297
Language:
English
Pages:
416
Weight:
598.74 gm

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