The typical data science task in industry starts with an "ask" from the
business. But few data scientists have been taught what to do with that
ask. This book shows them how to assess it in the context of the
business's goals, reframe it to work optimally for both the data
scientist and the employer, and then execute on it. Written by two of
the experts who've achieved breakthrough optimizations at BuzzFeed, it's
packed with real-world examples that take you from start to finish: from
ask to actionable insight.
Andrew Kelleher and Adam Kelleher walk you through well-formed, concrete
principles for approaching common data science problems, giving you an
easy-to-use checklist for effective execution. Using their principles
and techniques, you'll gain deeper understanding of your data, learn how
to analyze noise and confounding variables so they don't compromise your
analysis, and save weeks of iterative improvement by planning your
projects more effectively upfront.
Once you've mastered their principles, you'll put them to work in two
realistic, beginning-to-end site optimization tasks. These extended
examples come complete with reusable code examples and recommended
open-source solutions designed for easy adaptation to your everyday
challenges. They will be especially valuable for anyone seeking their
first data science job -- and everyone who's found that job and wants to
succeed in it.