Shortlisted for the EGOS Book Award in 2021, this book moves beyond
tired analyses of business success that bias leadership and strategy in
order to focus on the critical role of good fortune.
The author provides insights from economics, sociology, political
science, philosophy, and psychology to create a brief intellectual
history of luck. In positioning luck as a key idea in management, the
book analyzes various facets of fortune such as randomness, serendipity,
and opportunity. Often overlooked given psychological bias toward
meritocratic explanations, this book quantifies luck to establish the
idea in a more central role in understanding variations in business
performance.
In bringing the concept of luck in from the periphery, this concise book
is a readable overview of management which will help students, scholars,
and reflective practitioners see the subject in a new light.