Lotus introduced the Type 75 Elite in 1974. Being a full four-seater
coupe with an opening glass tailgate, it was designed to carry a family
in comfort while retaining Lotus' trademark, excellent road holding and
handling. Perhaps most importantly, it was the first - and successful -
step in Colin Chapman's plan to move upmarket and away from Lotus' kit
car image.
The Elite gave rise to two derivatives, the Eclat and the Excel. The
Eclat was a restyled coupe version, sacrificing the Elite's unique rear
styling and good rear passenger headroom for a more stylish exterior.
With its conventional coupe styling, the Eclat was more mainstream than
the Elite, and it was in the end the better seller. In turn, the Eclat
spawned the Excel, the last of the Elite-inspired family.