The success of the first ten editions of Global Business Today (and its
longer, more in-depth textbook option and companion, International
Business, now in the 12th edition) was based in part on the
incorporation of leading-edge research into the text, the use of the
up-to-date examples and statistics to illustrate global trends and
enterprise strategy, and the discussion of current events within the
context of the appropriate theory. Building on these strengths, our
goals for the 11th edition have focused on the following: 1.Incorporate
new insights from scholarly research.2.Make sure the content covers all
appropriate issues.3.Make sure the text is up-to-date with current
events, statistics, and examples.4.Add new and insightful opening and
closing cases in most chapters.5.Incorporate value-added global EDGETM
features in every chapter.6.Connect every chapter to a focus on
managerial implications.As part of the overall revision process, changes
have been made to every chapter in the book. All statistics have been
updated to incorporate the most recently available data. Currency is
maintained through the integration of Connect and global EDGETM feature
in every chapter.