- Thomas and Maurice's goal for Managerial Economics is to teach
students the economic way of thinking about business decisions and
strategy. The 13e continues to develop critical thinking skills and
provides students with a logical way of analyzing both the routine
decisions of managing daily business operations as well as the
longer-run strategic plans that seek to manipulate the actions and
reactions of rival firms.
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Managerial Economics is a self-contained textbook that requires no
previous training in economics. While maintaining a rigorous style, this
book is designed to be one of the most accessible books in managerial
economics from which to teach and learn because of its clarity of
presentation and strong end of chapter problems. Rather than parading
students quickly through every interesting or new topic in
microeconomics and industrial organization, this 13th edition instead
carefully develops and applies the most useful concepts for business
decision making and strategic planning.