Baltzan; M: Information Systems is an MIS fundamentals text written
in an engaging visual, magazine format designed to intrigue your
students from the start! Saturated with fascinating, sometimes
hard-to-believe real-life examples that will keep students intrigued
throughout the course.
Baltzans approach discusses various business initiatives first and how
technology supports those initiatives second. The premise for this
unique writing approach is that business initiatives drive technology
choices in a corporation. Therefore, each discussion addresses the
business needs first and addresses the technology that supports those
needs second. This approach takes difficult and often intangible MIS
concepts, brings them down to a students level, and applies them using a
hands-on approach to reinforce the concepts learned.
A derivative of the Baltzan; Business Driven Technology text, M:
Information Systems provides the foundation that will enable students
to achieve excellence in business, whether they major in operations
management, manufacturing, sales, marketing, etc.
