The new looks, updated traditions, and influential designers defining
men's fashion today, from the world's capital of gentlemen's style.
Combining the unique heritage of gentlemen's tailoring with a
progressive approach to street style, London is fast becoming the
world's capital of men's fashion. For this book, Dylan Jones presents a
discerning sartorialist's guide to the capital, from London's coolest
neighborhoods to the studios of its most influential designers and
beyond.
Beginning with an exploration of London's chicest urban villages, the
book reflects the extraordinary eclecticism of the city's street
style--from envelope-pushing streetwear in Shoreditch to classic
tailoring in Mayfair. Forays into the coolest and hardest-to-find
menswear shops in the city at once reveal the sources of the fashions on
display and capture the atmosphere of the capital. At the heart of the
book are profiles of London's top designers--from world renowned brands
to up-and-coming names, these are the designers whose work is shaping
the future of menswear.
Legends such as Paul Smith and Vivienne Westwood, whose flair for
subversion colors their refinement, sit alongside younger designers such
as Christopher Shannon and Agi & Sam, pioneers of bringing graphics and
pattern to luxury streetwear. Icons of classic elegance such as Tom Ford
and Burberry contrast with a new generation of designers, from Nigel
Cabourn to Mr. Hare, whose redefined silhouettes and innovative
materials take the traditions of Savile Row into the new millennium.
