- The book goes from simple to in-depth, with a wide range of content,
from font types to design techniques, so that even readers with zero
knowledge can easily get started- The knowledge is combined with
practical exercises, and comparative diagrams of actual results allow
readers to better understand each point- 70+ case studies from around
the world, covering 20 industries, showcasing different LOGO cases from
different industries and styles, and inspiring more with works that have
really been tested in the market!- For beginners in the design field,
this book is a designer's knockout and a treasure trove of inspirational
ideas; for beginners, this book is good for building a solid foundation
and establishing the right LOGO design concept; for entrepreneurs, this
book can be used to learn from successful cases and create the most
suitable brand style for themselvesPhilip Kotler, the father of modern
marketing, once said, "An impressive brand brings intangible assets such
as brand premiums and value-added, which are based on the impression of
the brand in the minds of consumers." The book starts from the typeface,
graphics and colour scheme, breaking down the LOGO to analyse the design
process. Commonly used techniques are listed, teaching you how to design
an excellent LOGO.Divided into five chapters, this book not only
introduces the importance of LOGO design, principles and the
conventional process, but also provides an in-depth analysis of the
typeface and graphic design in LOGO. The book contains more than 70
excellent case studies from different industries, including some classic
cases with detailed design ideas. From knowledge to practice, from
explanations to cases, this is a good understanding, comprehensive and
practical design guide.