Since man first harnessed consciousness, we have watched and learnt.
Observing the traits and behaviours of every facet in our environment.
This means we have an ability to predict what is safe, comfortable and
reliable. In our own mind this creates an invaluable safety net for our
decision-making processes. But what seems like a useful tool in our
head, can be cruel and patently unfair beyond it. Trends in a world
driven by the Internet are educating us about how harmful stereotyping
can be. And those falling foul of a behaviour seemingly ingrained in our
DNA, are paying high-profile prices. Locker Room Talk examines how we
got here, why it's so hard to change our mindset and the consequences
for us and the brands we represent, if we do not.