Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales ForeverHardcover, 25 September 2004

Short, sweet, and to the point, the book is packed with answers that people are searching for in order to help them make sales for the moment, and for the rest of their lives. People dont like to be sold but they love to buy, has become more than a registered trademark to Gitomer, it's a mantra.