The concept of this volume is that the paradigm of European national
languages (official orthography; language standardization; full use of
language in most everyday contexts) is imposed in cookie-cutter fashion
on most language revitalization efforts of Native American languages.
While this model fits the sovereign status of many Native American
groups, it does not meet the linguistic ideology of Native American
communities, and creates projects and products that do not engage the
communities which they are intended to serve. The concern over heritage
language loss has generated since 1990 enormous activity that is
supposed to restore full private and public function of heritage
languages in Native American speech communities. The thinking goes: if
you do what the volume terms the "Lost Language Ghost Dance," your
heritage language will flourish once more. Yet the heritage language
only flourishes on paper, and not in any meaningful way for the
community it is trying to help. Instead, this volume proposes a model of
Native American language revitalization that is different from the
national/official language model, one that respects and incorporates
language variation, and entertains variable outcomes. This is because it
is based on Native American linguistic ideologies. This volume argues
that the cookie-cutter application of the official language ideology is
unethical because it undermines the intent of language revitalization
itself: the continued daily, meaningful use of a heritage language in
its speech community.