How to become a trusted resource for consumers in a society of
constant manipulation.
People decide who to trust, what advice to heed, and which individuals
to forge personal or transactional relationships with based on a simple
metric of believability. Success, in turn, comes from understanding one
basic principle: how to be more trusted. Likeonomics offers a new
vision of a world beyond Facebook where personal relationships,
likeability, brutal honesty, extreme simplicity, and basic humanity are
behind everything from multi-million dollar mergers to record-breaking
product sales. There is a real ROI to likeability, and exactly how big
it is will amaze you.
Likeonomics provides real-world case studies of brands and individuals
that have used these principles to become wildly successful, including:
- An iconic technology brand that awakened a revolution among their
employees by standing for something bigger than their products
- A Portuguese singer who used YouTube to rack up more than 30 million
views and launch her professional career. A regional team of financial
advisors that went from being last in the nation among 176 branches to
first, and stayed there for 13 of the next 15 years
- A tiny professional sports talent agent who achieved the impossible by
landing the 1 drafted player in the NFL draft as a client through the
power of relationships
- Author Rohit Bhargava is a founding member of the world's largest
group of social media strategists at Ogilvy, where he has led
marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko,
Unilever, and dozens of other large companies
With Likeonomics as a guide, listeners will get unconventional advice
on how to stand out in a good way, avoid the hype and strategic traps of
social media, and appeal to customers in a way that secures your company
as a trusted and believable resource.
