Now includes "The Life Inc. Guide to Reclaiming the Value You Create"
In Life Inc, award-winning writer Douglas Rushkoff traces how
corporations went from being convenient legal fictions to being the
dominant fact of contemporary life. The resulting ideology, corporatism,
has infiltrated all aspects of civics, commerce, and culture--from the
founding of the first chartered monopoly to the branding of the self,
from the invention of central currency to the privatization of banking,
from the Victorian Great Exhibition to the solipsism of Facebook. Life
Inc explains why we see our homes as investments rather than places to
live, our 401(k) plans as the ultimate measure of success, and the
Internet as just another place to do business. Most important, Rushkoff
illuminates both how we've become disconnected from our world and how we
can reconnect to our towns, to the value we can create, and, mostly, to
one another. As the speculative economy collapses under its own weight,
Life Inc shows us how to build a real and human-scaled society to take
its place.