Business success depends on the ability to build trust. Trusted brands
succeed and sustain. Trusted leaders inspire followers, grow companies,
revenues and futures. But sadly, deceit has infected business and become
widespread. Far too many leaders now use their own "alternative facts",
to mislead and misinform their customers, colleagues and communities.
The skilfulness and ease with which some leaders now lie has become a
Lie-Ability. And when customers stop trusting the products, services or
the stories a leader tells, then the business suffers.
If business leaders don't lead a truth renaissance, we are all lost.
People no longer trust politicians or the media. And many of the
institutions and professions we used to turn to have also lost trust.
The only people that can really save us now are business leaders. We
need to become truth advocates and activists. We must re-establish a new
norm where we tell the truth to ourselves, to our employees, to our
shareholders, to our customers and to society at large.
This book explores the 7 Deadly Lies that business tells itself, the 7
Dark Arts of Deception that are still used with monotonous regularity to
manipulate the narrative. It offers C-suite leaders and senior managers
a clear path out of deceit. It provides a solution to the Lie-Ability of
some leaders by developing a deeper understanding of truth, how to
reclaim it and how to build back trust.
