Greg Battersby

(Author)

Licensing Tales: Captivating Stories from Industry LegendsPaperback, 1 August 2020

Licensing Tales: Captivating Stories from Industry Legends
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Print Length
179 pages
Language
English
Publisher
Kent Press
Date Published
1 Aug 2020
ISBN-10
1888206160
ISBN-13
9781888206166

Description

A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as horror stories from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; interesting licensing litigations; deals with licensing agents and international licenses. With chapters like Who Would Have Thought?, The Ones That Almost Got Away, and The Licensing Hall of Shame the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.

Product Details

Author:
Greg Battersby
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 August 2020
Dimensions:
25.15 x 17.53 x 1.27 cm
ISBN-10:
1888206160
ISBN-13:
9781888206166
Language:
English
Pages:
179
Publisher:
Weight:
317.51 gm

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