A unique, light-hearted collection of the more interesting and humorous
stories from the licensing industry over the last 40 years. The book
includes interviews with some industry old-timers and pioneers as well
as horror stories from current players and colleagues. The book details
individual's experiences pitching unique licensed products; rocky
royalty disputes; interesting licensing litigations; deals with
licensing agents and international licenses. With chapters like Who
Would Have Thought?, The Ones That Almost Got Away, and The Licensing
Hall of Shame the book's tales provide not only humor but insight into
how to conduct a successful (or not so successful) licensing program.