Web site design and development continues to become more sophisticated.
An important part of this maturity originates with well-laid-out and
well-written content. Ginny Redish is a world-renowned expert on
information design and how to produce clear writing in plain language
for the web. All of the invaluable information that she shared in the
first edition is included with numerous new examples. New information on
content strategy for web sites, search engine optimization (SEO), and
social media make this once again the only book you need to own to
optimize your writing for the web.