An enlightening primer from the bestselling author of "Beating The
Street."
Many investors, including some with substantial portfolios, have only
the sketchiest idea of how the stock market works. The reason, say Peter
Lynch and John Rothchild, is that the basics of investing aren't taught
in school. At a time when individuals have to make important decisions
about saving for college, this failure to provide a basic education in
investing can have tragic consequences.
For those who know what to look for, investment opportunities are
everywhere. The average high-school student is familiar with Nike,
McDonald's, and The Gap -- but only a very few own shares in these
companies or even understand how to buy them.
In "Learn To Earn, " Lynch and Rothchild explain in a style accessible
to anyone -- whether a high-school student or a student of investing --
how to read a stock table in the daily newspaper, how to understand a
company annual report, and why everyone should pay attention to the
stock market. They explain not only how to invest, but also how to think
like an investor.