Mutual fund superstar Peter Lynch and author John Rothchild explain
the basic principles of the stock market and business in an investing
guide that will enlighten and entertain anyone who is high school age or
older.
Many investors, including some with substantial portfolios, have only
the sketchiest idea of how the stock market works. The reason, say Lynch
and Rothchild, is that the basics of investing--the fundamentals of our
economic system and what they have to do with the stock market--aren't
taught in school. At a time when individuals have to make important
decisions about saving for college and 401(k) retirement funds, this
failure to provide a basic education in investing can have tragic
consequences.
For those who know what to look for, investment opportunities are
everywhere. The average high school student is familiar with Nike,
Reebok, McDonald's, the Gap, and The Body Shop. Nearly every teenager in
America drinks Coke or Pepsi, but only a very few own shares in either
company or even understand how to buy them. Every student studies
American history, but few realize that our country was settled by
European colonists financed by public companies in England and
Holland--and the basic principles behind public companies haven't
changed in more than three hundred years.
In Learn to Earn, Lynch and Rothchild explain in a style accessible to
anyone who is high school age or older how to read a stock table in the
daily newspaper, how to understand a company annual report, and why
everyone should pay attention to the stock market. They explain not only
how to invest, but also how to think like an investor.
