Oliver Gassmann

(Author)

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (2008)Hardcover - 2008, 3 March 2008

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (2008)
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Print Length
186 pages
Language
English
Publisher
Springer
Date Published
3 Mar 2008
ISBN-10
3540776354
ISBN-13
9783540776352

Description

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D. Our findings are illustrated not only in cases of Swiss pharmaceutical industry, but also by industry cases from the US and Asia.

Product Details

Authors:
Oliver GassmannGerrit ReepmeyerMaximilian Von Zedtwitz
Book Edition:
2008
Book Format:
Hardcover
Country of Origin:
DE
Date Published:
3 March 2008
Dimensions:
23.62 x 16 x 1.78 cm
ISBN-10:
3540776354
ISBN-13:
9783540776352
Language:
English
Location:
Berlin, Heidelberg
Pages:
186
Publisher:
Weight:
408.23 gm

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