It is often claimed that 70% of organizational change efforts fail,
despite the popularity of linear change models, such as Kotter's 8-step
model. The reason few change efforts succeed as intended is because they
are based on two implicit assumptions: that the leader or leadership
team will come up with a vision and then succeed in persuading the rest
of the organization to follow, and that people will happily embrace
change without being afforded the opportunity to make their own meaning
of that change.
Leading Change offers an alternative. It provides a framework for
change that opens opportunities for people within the organization to
play a significant role in the process. Supported by academic research,
and grounded with a range of examples and cases, the book offers a
valuable approach to successful change management.