This book describes the 60-year history of the AO Foundation and its
impact on the treatment of bone trauma.
Originally founded by a group of Swiss surgeons, the AO has since
established its osteosynthesis treatment approach to trauma, using
surgery and implants, as the global standard. The AO successfully
convinced the medical community that surgery of bone trauma was superior
to the standard conservative treatment using plaster casts. This new
technique meant that patients no longer had to spend long weeks at the
hospital in traction, and prevented many disabilities.
This book describes the struggle with the medical community, explains
how the AO surgeons enlisted the support of an entire industry for their
advanced tools and their research and teaching efforts, and details the
AO's evolution into a non-profit foundation that now trains more than
50,000 surgeons, on all continents, every year.
The efforts of the AO's affiliated surgeons, undertaken largely on a
volunteer basis and with their own financial resources, serve as a
stellar example of social entrepreneurship. Today the AO Foundation
numbers over 20,000 surgeon members worldwide, and the industry that
emerged to produce related implants and tools employs thousands of
skilled staff. Professionals in consulting as well as in healthcare can
use this book as a source of successful strategies, and as a blueprint
for active social entrepreneurship.