**The New York Times bestseller by the acclaimed, bestselling author
of Start With Why and Together is Better. Now with an expanded
chapter and appendix on leading millennials, based on Simon Sinek's
viral video "Millenials in the workplace" (150+ million views).
**
Imagine a world where almost everyone wakes up inspired to go to work,
feels trusted and valued during the day, then returns home feeling
fulfilled. This is not a crazy, idealized notion. Today, in many
successful organizations, great leaders create environments in which
people naturally work together to do remarkable things.
In his work with organizations around the world, Simon Sinek noticed
that some teams trust each other so deeply that they would literally put
their lives on the line for each other. Other teams, no matter what
incentives are offered, are doomed to infighting, fragmentation and
failure. Why?
The answer became clear during a conversation with a Marine Corps
general. "Officers eat last," he said. Sinek watched as the most junior
Marines ate first while the most senior Marines took their place at the
back of the line. What's symbolic in the chow hall is deadly serious on
the battlefield: Great leaders sacrifice their own comfort--even their
own survival--for the good of those in their care.
Too many workplaces are driven by cynicism, paranoia, and self-interest.
But the best ones foster trust and cooperation because their leaders
build what Sinek calls a "Circle of Safety" that separates the security
inside the team from the challenges outside.
Sinek illustrates his ideas with fascinating true stories that range
from the military to big business, from government to investment
banking.
