WALL STREET JOURNAL BESTSELLER
Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder
and CEO of Blinds.com (acquired by Home Depot), never planned to create
the biggest online window blinds retailer in the world.
Against all odds to succeed, Steinfeld's journey in business included
failed acquisitions, partnerships gone wrong, perpetual self-doubt,
deaths in his family, budget-limited guerilla marketing, corporate
buy-outs, brutal market competition, and a complete disruption of
industry leaders, including Amazon and big-box retailers.
To build something meaningful like Steinfeld, you need to do more than
dream about it. You need to Lead from the Core.
Learn Steinfeld's "Four Es"--a set of guiding principles that help
overcome any obstacle to your organization's success: Evolve
Continuously, Experiment Without Fear of Failure, Express
Yourself, and Enjoy the Ride.
In these pages, you'll also learn specific, actionable tactics,
including:
How to start a business with little money and experience
Ways to avoid the early failure that plagues many businesses
Strategies to scale beyond the startup phase
Exactly how to communicate with boards and investors
Proven lessons to attract potential acquirers of your company
Told with humor and heart, Lead from the Core is not just a roadmap to
make your company a resounding success. It's a masterclass for leaders
looking to prevent costly business mistakes, no matter where you are in
your journey.
