Whatever your reasons, kind reader, for reading these words, -what- ever
your premises about forewords, whatever the epistemic motivation with
which you approach them-Iet me urge you to turn immediately to
Kruglanski's first chapter and skim it. If any enthusiasm for sodal psy-
chology flows in your veins, you will certainly proceed then to read
further in this important book. It represents some dozen years of Arie's
thought and of his and his colleagues' research. Its intellectual scope
covers 50 years of sodal psychology-from attitudes and attitude change,
to balance, disso- nance, and the various other cognitive consistency
theories, to causal attribution, and to current cognitive sodal
psychology. Sodal psycholo- gists have recently begun to leave the
fireside coziness of scribbling textbook catalogues of our field and to
venture out into the cold, outdoor adventure of detecting (or creating?)
its underlying structure. Of these attempts at providing scope plus
order, Kruglanski's must surely be the most ambitious. For his is no
mere overarching theory, which, like a circus tent over a diverse set of
sideshows, covers everything but does little to provide thematic
structure. Rather, Kruglanski tries to produce a basic reorganization of
our thinking about sodal psychology. To use his LEGO blocks metaphor for
the modification of knowledge structures, he attempts to dismantle the
current assembly of elements of our field and reassemble them into a
simpler and more coherent configuration.