Everyone wants to be a market leader. Market leaders enjoy financial
success, create wealth and have recruiting, selling and market power
that is almost always disproportionate to their actual product and
solution advantages. In fact, many competing executives have been driven
crazy by this, lamenting on how their product was better, but the market
didn't seem to care. Launching to Leading explains how and why market
leaders succeed in breaking through and leading in today's crowded
markets, and reveals how to apply this to your business to take you from
Launching to Leading and beyond.