Edward de Bono's bestselling introduction to the art of lateral
thinking.
Why do some people always seem to have new ideas while others of equal
intelligence never do? Lateral Thinking is Edward de Bono's original
portrayal of what lateral thinking is, how it works and how to use it to
develop your own potential for thinking and problem solving.
First published in 1967 as The Use of Lateral Thinking, this classic
international bestseller remains as relevant to learning, problem
solving and creative thinking today as it did when it was first
published. De Bono argues that conventional vertical thinking often
inhibits our ability to solve problems and come up with new ideas. He
then shows that lateral thinking is a far easier and more natural way to
generate simple, sound and effective ideas and offers guidance on how to
develop your own ability to think laterally. Lateral thinking is a
technique that anyone can learn and benefit from and you do not have to
be a genius to benefit from it and generate ideas and solutions.