Edward de Bono

(Author)

Lateral Thinking: An Introduction (UK)Paperback - UK, 25 September 2014

Lateral Thinking: An Introduction (UK)
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Print Length
160 pages
Language
English
Publisher
Vermilion
Date Published
25 Sep 2014
ISBN-10
0091955025
ISBN-13
9780091955021

Description

Edward de Bono's bestselling introduction to the art of lateral thinking.
Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as it did when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from and you do not have to be a genius to benefit from it and generate ideas and solutions.

Product Details

Author:
Edward de Bono
Book Edition:
UK
Book Format:
Paperback
Date Published:
25 September 2014
ISBN-10:
0091955025
ISBN-13:
9780091955021
Language:
English
Location:
London
Pages:
160
Publisher:

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