Robert Goldman

(Author)

Landscapes of CapitalHardcover, 16 May 2011

Landscapes of Capital
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Print Length
224 pages
Language
English
Publisher
Polity Press
Date Published
16 May 2011
ISBN-10
0745652077
ISBN-13
9780745652078

Description

Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This project is based on the premise that corporate advertising's landscapes help shape our epoch's imaginative conceptualizations of the spatial relations, the temporal flows, and the cultural geographies that correspond to the emergence of a high-tech global economy.

In Landscapes of Capital Robert Goldman and Steven Papson examine how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising. Goldman and Papson skillfully demonstrate how Capital represents itself at a moment of critical historical transition - the passage into high-tech globalization and the crises associated with it. They argue that corporate ads can be read to reveal how Capital represents itself and the world that is being wrought - in terms of the signifiers it prefers and the stories it tells.

Product Details

Authors:
Robert GoldmanStephen Papson
Book Format:
Hardcover
Country of Origin:
GB
Date Published:
16 May 2011
Dimensions:
23.11 x 15.24 x 2.29 cm
Genre:
Business Aspects
ISBN-10:
0745652077
ISBN-13:
9780745652078
Language:
English
Location:
Cambridge, England
Pages:
224
Publisher:
Weight:
476.27 gm

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