A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your
landing pages to maximize exposure and conversion rate. This second
edition of a bestselling guide to landing page optimization includes
case studies with before-and-after results as well as new information on
web site usability. It covers how to prepare all types of content for
testing, how to interpret results, recognize the seven common design
mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page
optimization
- Shows how to use Google's Website Optimizer tool, what to test and how
to prepare your site for testing, the pros and cons of different test
strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting
support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to
increasing conversions and improving profits.
