A beautifully designed celebration of the iconic French fashion brand
Rouje and its visionary founder Jeanne Damas
In this glamorous, inspiring book, Jeanne Damas shares her vision for a
timeless, free, sensuous, and proud femininity through the story her
designs tell. As the designer of the ready-to-wear brand Rouje, she uses
her very distinct visual language to create a book bursting with life.
Life in Rouje gathers for the first time the iconic pictures of the
Rouje ad campaigns, archival photographs never before published, as well
as a backstage glimpse of the photo shoots and of the day-to-day life of
Damas. The pages introduce the heroines who personify the designer's
universe and lifestyle, including models and actresses of all
generations and nationalities (such as Léa Seydoux, Isabelle Adjani,
Maya Thurman-Hawke, Emma Corrin and Emmanuelle Béart), and the close
circle of women in her life. Featuring scenes from Paris to the south of
France, from Tangier to California, this book gathers all of Rouje's
most iconic photographs together for the first time. Throughout, Damas's
own handwritten notes, quotes, and collages punctuate the pages, like a
modern, elegant scrapbook.
