Learn the ins and outs of conducting business in South Korea.
South Korean companies and technology have suddenly conquered the world.
Samsung, Hyundai and LG are industry leaders and the global brands.
Korean culture in the form of K-Pop music videos and "Korean Wave" films
and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio.
Korean gourmet food trucks ply the streets of New York and LA, and
kimchi has found a place on the shelves of well-stocked supermarkets
around the world.
With just a fraction of Japan's land area, less than half its
population, and no natural resources--how have Korean companies managed
to conquer the world in such a short period of time? What is the "secret
sauce" of Korean business practices and companies that make them so
successful?
To find out, readers need more than statistics and company profiles.
Learning the basics of Korean culture, about Korean social etiquette and
Korean business culture, will enable you to understand for the first
time how Koreans think and why they work so effectively to achieve their
goals. This understanding will enhance your own effectiveness in doing
business with Koreans, or in competing with them--whether in Korea or
elsewhere. The Korean Way in Business is a must-read for business
professionals who wish to know the secrets underlying the commercial
practices and business success of modern-day Koreans.
