While we may be familiar with the fabulous imagination of Gustav Klimt
and his portraits of femmes fatales or mythical women, we are less aware
of the fact that the artist also made a name for himself in fashion.
With his mistress Emilie Floge, who managed one of the most prominent
couture houses in Vienna, he designed reform dresses, thus taking part
in the revolutionary movement that was rocking artistic and middle class
Vienna at the time. By photographing these designs for a magazine,
Gustav Klimt became the first photographer of the history of fashion.