There are a lot of great advertising books, but none that get down in
the dirt with you quite like this one. Thomas Kemeny made a career at
some of the best ad agencies in America. In this book he shows how he
got in, how he's stayed in, and how you can do it too. He breaks apart
how to write fun, smart, and effective copy-everything from headlines to
scripts to experiential activations-giving readers a lesson on a
language we all thought we already knew.
This book is not a retrospective from some ad legend. It's a book that
should be instantly useful for people starting out. A guide for the
first few years at a place you'd actually want to work.
Traditionally, advertising books have been written by people with
established careers, big offices and letters like VP in their titles.
They have stories from the old days when people could start in the
mailroom. They are talented.
That's been done.
Who wants another book filled with seasoned wisdom? This is a book
written by somebody still getting his bearings. Someone who has made an
extraordinary number of errors in a still short career. Someone who has
managed to hang onto his job despite these shortcomings.