**- Marketing activity is focused on visibility music retail in-store
and online
- Pre-publication mailings to special interest media, music groups
- Major focus on music instrument sector and music learning groups
- Focus on students, through colleges and education institutions.
- Online promotion through bandcamp, soundcloud and social media**
Seattle-born guitarist, songwriter and singer Jimi Hendrix soared to the
very top rank of all guitarists quickly after arriving in London at the
height of the British Blues boom. Jeff Beck and Jimmy Page stood back in
amazement while Eric Clapton, a god of the guitar at the time was
destroyed by the brilliance of this quixotic presence and never
recovered. Later, Hendrix, riding his success back to the US saw his
energy and experimentation bring accolades from industry and audiences
alike. At Woodstock his rendition of The Star-Spangled Banner was a
defiant burst of electric glamour that reached back to the field holler
of the blues, and forward to the roots of modern rock. His drug-related
death in September 1970 was a shock, but the influence of Jimi Hendrix
burns ever brighter, his reputation growing with each new generation.
This new illustrated book is a timely introduction for the 50th
anniversary of his death in September 1970. It covers his early years as
a jobbing musician, recordings, live performances and offers a gallery
of striking images.
