Winner of the 2009 Audie Award for Business/Educational Audiobook
New York Times bestselling author Jeffrey Gitomer shares his crucial
sales principles featuring strategies and techniques on how to
efficiently sell anything.
With a lifetime of sales experience New York Times bestselling author
Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can
understand why sales happen--and how you can improve your skills.
Packed with the information you've been looking for, The Little Red
Book of Selling delivers strategies for success that will last a
lifetime. Gitomer provides his long-term, relationship-driven, and
referral-oriented advice that has nothing to do with manipulation or
other old-world sales tactics and everything to do with understanding
buying motives and taking ethical, relationship-building actions. With
these tried and tested principles you will learn the ins and outs of the
field and master the fundamentals of selling success.