In the 1920s, smart marketers made tons of money following the
commonsense advice of Claude Hopkins' "Scientific Advertising." Today,
not-so-smart marketers ignore his advice and believe its outdated and
irrelevant - because many of the turn-of-the-century examples he used
now seem archaic and anachronistic. If you follow their ignorance, your
marketing will lose money just like theirs. Jay Huling dissects each
chapter of "Scientific Advertising" and matches the important messages
with your business and the markets who want to buy from you. The result?
Your marketing will have a two-fisted, double-barreled blast of
profit-making excitement. When Jay Explains It, your bottom line will
finally break loose.