In today's society it is easy for adults and children alike to get swept
up in social media expectations around what somebody should look like.
It is also incredibly easy to jump to conclusions and make judgements
about others.
Jake the Crocodile is about taking a step back to not only look at the
outside of a person (or crocodile!) but what is on the inside.
It is more important than ever to teach our children to be empathic and
Jake will form a special place in your child's heart so they stop and
think about their judgements of other people and take the opportunity to
see past external appearances to open a whole new world of opportunity
for friendship.
Imagine a world where we didn't judge and people were valued for their
individual characteristics. Jake will help your child see that there is
beauty in everyone, if you just take the time to look.