In this timely manifesto, the authors of the New York Times bestseller
Rework broadly reject the prevailing notion that long hours,
aggressive hustle, and "whatever it takes" are required to run a
successful business today.
In Rework, Jason Fried and David Heinemeier Hansson introduced a new
path to working effectively. Now, they build on their message with a
bold, iconoclastic strategy for creating the ideal company culture--what
they call "the calm company." Their approach directly attack the chaos,
anxiety, and stress that plagues millions of workplaces and hampers
billions of workers every day.
Long hours, an excessive workload, and a lack of sleep have become a
badge of honor for modern professionals. But it should be a mark of
stupidity, the authors argue. Sadly, this isn't just a problem for large
organizations--individuals, contractors, and solopreneurs are burning
themselves out the same way. The answer to better productivity isn't
more hours--it's less waste and fewer things that induce distraction and
persistent stress.
It's time to stop celebrating Crazy, and start celebrating Calm, Fried
and Hansson assert.
Fried and Hansson have the proof to back up their argument. "Calm" has
been the cornerstone of their company's culture since Basecamp began
twenty years ago. Destined to become the management guide for the next
generation, It Doesn't Have to Be Crazy at Work is a practical and
inspiring distillation of their insights and experiences. It isn't a
book telling you what to do. It's a book showing you what they've
done--and how any manager or executive no matter the industry or size of
the company, can do it too.
