The essential guide to making smarter decisions by decoding CEO
Communications
Recommended reading in Warren Buffet's 2013 Shareholder Letter
Investing Between the Lines introduces a revolutionary method for
evaluating the financial integrity of a company. You don't need special
access to "insider" information or a degree in accounting to figure it
out. In fact, the secret is right in front of you--in black and
white--in the words of every shareholder letter, annual report, and
corporate correspondence you receive.
Investing Between the Lines shows you how to:
- Decipher the "FOG" of confusing company communications
- Decode the real meaning behind corporate jargon and platitudes
- Separate the facts from the fluff in annual reports and quarterly
earnings calls
- Safeguard your money by investing in companies that steward investor
capital
Too often, corporate executives and investment professionals are
expected to deliver short-term results. As a result, they are compelled
to turn to accounting techniques and unclear language to meet these
expectations.
In Investing Between the Lines, L.J. Rittenhouse lays out her
time-tested approach for recognizing at-risk businesses before trouble
hits. This is the same method she used to predict the collapse of Enron
and the fall of Lehman.
From comparing the statements of Ford, GM, and Toyota to revealing why
FedEx and Wells Fargo have been so successful, Investing Between the
Lines shows that Rittenhouse's system is one of the most powerful tools
a corporate leader or investor can have. Once you learn the clues to
decode CEO communications, you will be able to invest between the
lines--to figure out exactly what a company's CEO is or isn't telling
you.
Whether you're a professional investor, a new shareholder, or a CEO who
wants to improve how your company communicates, Investing Between the
Lines is one of the best investments you'll ever make.
Praise for Investing Between the Lines
**"Rittenhouse is still on the side of the angels."
**--WARREN BUFFETT, Chairman and CEO, Berkshire Hathaway
"Tremendous! Investing Between the Lines is destined to become a
classic in showing how candor is the language of trust and how trust is
the basis on which companies ultimately succeed."
--STEPHEN M. R. COVEY, author of the New York Times and #1 Wall
Street Journal bestseller, The Speed of Trust, and coauthor of Smart
Trust
"Before investing only by the numbers, read Investing Between the Lines.
In it, L.J. Rittenhouse makes a compelling case that CEOs' words matter
too."
--JAMES HESKETT, Baker Foundation Professor Emeritus, Harvard Business
School, and author of The Culture Cycle
"An intriguing read that gets to the heart of the 21st-century
leadership challenge--the need for leaders to candidly build and earn
the trust of their stakeholders in an enduring way."
--DOUGLAS R. CONANT, Former President, CEO, and Director of Campbell
Soup Company and New York Times bestselling author of TouchPoints
"This book is the Rosetta Stone for investors and the high-water mark
for CEOs."
--DAVID CHILDERS, CEO of Compli, Inc., and Director, Society of
Corporate Compliance and Ethics
"L.J. Rittenhouse reports on over a decade of research analyzing
executive communications and finds leadership clues that reveal the true
values of a corporate culture which, in turn, determine performance."
--LOUISE M. MORMAN, Executive Director, Lockheed Martin Leadership
Institute, Miami University
