This textbook discusses central statistical concepts and their use in
business and economics. To endure the hardship of abstract statistical
thinking, business and economics students need to see interesting
applications at an early stage. Accordingly, the book predominantly
focuses on exercises, several of which draw on simple applications of
non-linear theory. The main body presents central ideas in a simple,
straightforward manner; the exposition is concise, without sacrificing
rigor.
The book bridges the gap between theory and applications, with most
exercises formulated in an economic context. Its simplicity of style
makes the book suitable for students at any level, and every chapter
starts out with simple problems. Several exercises, however, are more
challenging, as they are devoted to the discussion of non-trivial
economic problems where statistics plays a central part.