The hospitality industry's rapid evolution provides career-seekers with
tremendous opportunity-and unique challenges. Changes in the global
economy, rising interest in ecotourism, the influence of internet
commerce, and a myriad of other trends contribute to the dynamic nature
of this exciting field*. Introduction to Hospitality Management*
presents a thorough overview of historical perspectives, current trends,
and real-world practices. Coverage of bar and restaurant management,
hotel and lodging operations, travel and tourism, and much more gives
students a comprehensive analysis of this rewarding field.
Focusing on practicality, this text presents real-world examples of
traditional methods alongside insightful discussions surrounding changes
in consumer demands and key issues affecting the industry. The
industry's multifaceted nature lends itself to broad exploration, and
this text provides:
- Clear guidance through topics related to foodservice operations,
convention management, meeting planning, casino and gaming management,
leadership and staffing, financial and business models, and promotion
and marketing
- Emphasis on career planning and job placement strategies, giving
students a head start in charting their future in hospitality
- A combination of Drs. Reynolds and Barrows' two leading textbooks,
Introduction to Management in the Hospitality Industry and
Introduction to the Hospitality Industry, into one cohesive,
comprehensive edition
- Substantial coverage of internet commerce and marketing
- Case studies, including actual interviews with industry professionals,
to reinforce primary learning objectives and build critical thinking
skills
- An emphasize on real-world skills and practical methods employed by
management professionals
- Methods to prepare students for job placement in multiple areas of the
hospitality and tourism industry
Introduction to Hospitality Management is an essential text for
students learning about, or with an interest in, the hospitality
industry. Written in a clear and accessible style, this important book
leaves readers with a strong grasp of the topics and trends most
important to a career in the hospitality industry
