From your first day learning the basic terms of design, through to
bringing together your final portfolio, Introduction to Graphic Design
2nd edition is the perfect companion for your learning journey.
Written by experienced educator and designer Aaris Sherin, this popular
textbook is designed for visual learners and explains all the key topics
introductory graphic design classes will contain. Concepts covered
include layout, narrative, semiotics, colour, typography, production and
context, and examples range from packaging design and advertising,
through to apps and motion graphics.
- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and
critiquing work
This new edition brings together an even more diverse range of featured
designers, more coverage of cultural differences and sensitivity
considerations, more digital-first design and more critical analysis of
trends in graphic design.