This accessible and entertaining textbook introduces students to both
traditional and more contemporary approaches to sociolinguistics in a
real-world context, addressing current social problems that students are
likely to care about, such as racism, inequality, political conflict,
belonging, and issues around gender and sexuality. Each chapter includes
exercises, case studies and ideas for small-scale research projects,
encouraging students to think critically about the different theories
and approaches to language and society, and to interrogate their own
beliefs about language and communication. The book gives students a
grounding in the traditional concepts and techniques upon which
sociolinguistics is built, while also introducing new developments from
the last decade, such as translanguaging, multimodality, superdiversity,
linguistic landscapes and language and digital media. Students will also
have online access to more detailed examples, links to video and audio
files, and more challenging exercises to strengthen their skills and
confidence as sociolinguists.