Research Paper (postgraduate) from the year 2019 in the subject
Communications - Public Relations, Advertising, Marketing, Social Media,
grade: A, Institute of Computers and Business Management -School of
Business Excellence, language: English, abstract: Internet has become
one of the essential parts of our lives that we cannot ignore. It is the
worldwide network of computers that connects people across the whole
world. Internet has more power over any other sources of information
like TVs, radios, newspapers, etc. There are millions of networks,
search engines, millions of computers and some billions of internet
users out there. Internet is used for every minute of things and with
the fast-growing technologies in the world, there is no doubt in saying
that people get glues to their computer or phone screens and are having
less relativity with the world in person as everything has become
digital. Youth is being attracted to the negative content which is the
main cause of cybercrimes and cyberbullying. Uses and gratification is
an age-old theory of communication and research so this study includes
the uses and gratification study for the internet media. The objectives
of this study are to know the internet usage behavior among the
millennials in Hyderabad. This study also helps to understand least and
most used activity for which internet is used. The data is collected
with the help of primary and secondary sources of data. The primary data
is collected using a structured questionnaire with 5-point Likert scale
to measure the variables, and the secondary data is collected using
various internet sources. The collected data is further analyzed using
the statistical tool i.e. Exploratory Factor Analysis with the help of
IBM SPSS 20.0 software. This study is useful to know the internet usages
among the youngsters in Hyderabad. From this study it is found that
internet is mostly used for enhancement of creativity, Global exposure,
Social relationships, Adaptability, Past
